AUTOMATION PLAYBOOK

Abandoned widget conversation

Guest closed the tab mid-booking in the widget — after 15 minutes they get an SMS link to finish without calling again.

Guest closed the tab — gets a link to complete the booking.

Trigger

Widget call ended before booking

Automated flow

  1. 1 SMS link to finish
  2. 2 Summary email
  3. 3 CRM lead “abandoned”
Enable this playbook

Example scenario

User picked date and time but left before phone — abandoned. SMS: “Finish your booking in 2 taps”; lead lands in CRM as “abandoned”.

After the call: Abandoned widget conversation

Abandoned widgets are 20–40% of restaurant site traffic. Recovering one booking per week pays for the widget.

When it runs

The playbook starts automatically when Coldbot tags a call or event as: “Widget call ended before booking”. You can narrow filters (location, channel, business hours) without changing the voice script.

What happens automatically

Each step runs in sequence (or in parallel where noted). No copy-paste between voice AI, SMS gateway, and CRM.

What you configure

Tunable during onboarding — copy, thresholds, and channel priority:

Recommended integrations

Native connectors or Zapier/Make/webhooks. Status “coming soon” means we enable it on request during rollout.

Works with voice templates

Deploy these agent scripts together with the playbook — same disposition tags power both sides:

Onboarding checklist

We configure this playbook during Coldbot setup — usually in one working session:

Zapier / Make recipe

We export a starter automation: Coldbot webhook → your stack. Field mapping is done in onboarding.

FAQ

Frequently asked questions

Do I need a developer?

Not for standard stacks (SMSAPI, Google Calendar, HubSpot, Slack). Custom webhooks usually need about one hour of IT time.

Can we change copy and timing?

Yes — triggers, filters, SMS templates, and quiet hours are fully configurable in the dashboard or with our team.

Is this included in setup?

One playbook is configured during onboarding; additional playbooks are added per package or integration bundle.

How do we test before go-live?

Sandbox numbers, test calls, and a dry-run checklist — we do not enable production SMS until you approve samples.

Does the link restore form state?

Deep link restores the last step when the session is still active.