AUTOMATION PLAYBOOK

Salon win-back after 8 weeks

Every 56 days without a visit, the system runs outbound voice or SMS with a return offer and Booksy booking, with call caps and opt-out in-call.

Remind regulars it's time for a cut.

Trigger

Cron: no visit for 56 days

Automated flow

  1. 1 Outbound voice or SMS
  2. 2 Return offer
  3. 3 Booksy booking if YES
Enable this playbook

Example scenario

Regular client absent 8 weeks. SMS: “Time for a trim — -15% until Friday”. YES → Booksy slot.

After the call: Salon win-back after 8 weeks

Keeping a client costs 5× less than acquiring a new one. Autopilot reactivation fills off-peak calendar slots.

When it runs

The playbook starts automatically when Coldbot tags a call or event as: “Cron: no visit for 56 days”. You can narrow filters (location, channel, business hours) without changing the voice script.

What happens automatically

Each step runs in sequence (or in parallel where noted). No copy-paste between voice AI, SMS gateway, and CRM.

What you configure

Tunable during onboarding — copy, thresholds, and channel priority:

Recommended integrations

Native connectors or Zapier/Make/webhooks. Status “coming soon” means we enable it on request during rollout.

Works with voice templates

Deploy these agent scripts together with the playbook — same disposition tags power both sides:

Onboarding checklist

We configure this playbook during Coldbot setup — usually in one working session:

Zapier / Make recipe

We export a starter automation: Coldbot webhook → your stack. Field mapping is done in onboarding.

FAQ

Frequently asked questions

Do I need a developer?

Not for standard stacks (SMSAPI, Google Calendar, HubSpot, Slack). Custom webhooks usually need about one hour of IT time.

Can we change copy and timing?

Yes — triggers, filters, SMS templates, and quiet hours are fully configurable in the dashboard or with our team.

Is this included in setup?

One playbook is configured during onboarding; additional playbooks are added per package or integration bundle.

How do we test before go-live?

Sandbox numbers, test calls, and a dry-run checklist — we do not enable production SMS until you approve samples.

Where is the client list?

From CRM, Booksy, or a sheet — segment “no visit > 56 days”.